An Overview of Design Thinking Process and Its Importance

“Design thinking is about solving problems for people in a creative and humanistic way. It’s about understanding the needs, wants, and limitations of people and creating solutions that are empathetic, intuitive, and meaningful.”
– David Kelley, founder of IDEO

Imagine a product that flows perfectly and is made to provide 100% convenience… a design that understands you.
You may ask, “How can a product design understand me?” Well, designers can with the help of design thinking.
Design thinking is a new approach to problem-solving that puts the needs and wants of users at the center of the process. Whether you’re a user or a designer this blog post is to help you understand design thinking’s origins and how it’s been applied in modern-day problem-solving.

What is Design Thinking?

Design thinking is a superpower that enables designers and non-designers alike to unleash their creativity and solve problems in innovative ways. It’s a process that encourages collaboration, experimentation, and empathy for users.

At its core, design thinking is about understanding the needs and wants of users, and using this understanding to create products and services that meet those needs in a meaningful way. Design thinking is relevant to any industry or profession that involves problem-solving, from healthcare to education to finance.

Design thinking has its roots in the design world, where it has been used for decades to create products that are both functional and beautiful. But over time, design thinking has evolved to become a broader problem-solving approach that can be applied to any field.

One of the pioneers of design thinking is the design consultancy IDEO, which has been at the forefront of the movement since the 1980s. IDEO’s founder, David Kelley, is a leading proponent of design thinking and has helped popularize the approach through his work with companies like Apple, Procter & Gamble, and Nike.

The Design Thinking Process

The design thinking process is a five-step journey that takes you from problem to solution:

  1. Empathize: In this first step, you put on your empathy hat and immerse yourself in the world of the users. You conduct user research, such as interviews or surveys, to understand their needs, wants, and pain points. The goal of this stage is to gain a deep understanding of the users and their context.
  2. Define: Armed with the insights from the empathize stage, you move on to defining the problem. You synthesize the research and identify the key insights that will inform the solution. The goal of this stage is to create a clear and concise problem statement that will guide the rest of the process.
  3. Ideate: Now it’s time to let your creativity run wild. You generate a range of ideas that could solve the problem, from the practical to the wacky. You brainstorm, sketch, and create rough prototypes of potential solutions. The goal of this stage is to generate a wide range of ideas and explore different possibilities.
  4. Prototype: In this stage, you take your most promising ideas and turn them into mockups or prototypes. You test them with users and gather feedback to refine the solution. The goal of this stage is to create a tangible representation of the solution that can be tested and refined.
  5. Test: The final step is to test the prototypes with users. You gather feedback and use it to refine the solution until it meets the needs of the users. The goal of this stage is to validate the solution and ensure that it solves the problem in a meaningful way.

With these design thinking steps, you can take a problem-solving approach.

Why is Design Thinking Important?

Design thinking is a game-changer because it helps you see problems in a new light. Instead of focusing on the problem itself, you focus on the users and their needs. This user-centred approach leads to solutions that are not only functional but also meaningful and delightful.

Design thinking also encourages creativity and innovation. By generating a range of ideas and prototyping them, you explore new solutions and push the boundaries of what’s possible. You don’t settle for the first solution that comes to mind, but instead, you iterate and refine until you find the perfect solution that meets the needs of the users.

Another important aspect of design thinking is its focus on collaboration. Design thinking brings together people from different backgrounds and disciplines to work together towards a common goal. By leveraging the diverse perspectives and skills of the team, you can create solutions that are more effective and innovative than what any individual could create alone.

Design thinking is also important for graphic designers because it encompasses creativity, a fundamental skill for every graphic designer. Simply mastering tools like Adobe Photoshop and Illustrator doesn’t qualify someone as a graphic designer. Without design thinking and creativity, one cannot claim to be a graphic designer. Such skills are essential for securing a job in graphic design or offering graphic design services.

Application In Design Thinking Process

Design thinking is also adaptable and flexible. It can be applied to a wide range of problems, from small and simple to large and complex. Whether you’re trying to improve a product or service, design a new system or process, or solve a social issue, design thinking can help you find a creative and effective solution.

Design thinking is not just a buzzword or a passing trend. It’s a proven approach that has been used by some of the most successful companies and organizations in the world. Companies like Apple, Google, and Airbnb have all embraced design thinking as a way to drive innovation and create products and services that delight their customers.


Design thinking is a powerful tool for problem-solving that can transform the way we approach complex problems. By focusing on the needs and wants of users, generating a range of ideas, prototyping and testing, and collaborating with a diverse team, we can create solutions that are both functional and meaningful. Design thinking is not just for designers but for anyone who wants to solve problems in a creative and innovative way. It’s a skill that can be learned and applied to any field or profession, and it has the potential to change the world for the better.

Ubaid Siddique


Ubaid Siddique

With a wealth of experience spanning more than 6 years, I am a seasoned graphic designer specializing in crafting impactful logos, dynamic branding, photo and video editing, intuitive UI/UX designs, mesmerizing motion graphics, and engaging animations. My expertise lies in delivering visually compelling solutions that elevate brands and captivate audiences across diverse graphic design domains.

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