Digital Marketing Articles

A conversion is a specific, desired action that a visitor takes on your website, such as making a purchase or filling out a form. Your conversion rate is the percentage of total visitors who complete that action, serving as a key metric for measuring the effectiveness of your website and marketing campaigns. Key Takeaways The…

Free email marketing tools are software platforms that allow businesses to send email campaigns to their subscribers without a monthly fee. These tools typically offer core features like a drag-and-drop editor, contact management, and basic reporting, making them ideal for startups and small businesses on a budget. Key Takeaways Why Email Marketing is a Non-Negotiable…