How to create a TikTok agency account in Pakistan
To create a TikTok agency account in Pakistan, sign up on TikTok for Business, open Business Center, select “I am an agency”, add company details, verify if required, then create or connect advertiser accounts, set billing, assign team roles, and start managing campaigns for clients under one agency workspace.
Table of Contents
What is a TikTok “agency account”?
On TikTok, agencies work from TikTok Business Center using an agency-type workspace to manage many advertisers, assets, pixels, users, and billing in one place. You create a Business Center and select “I am an agency,” then add or create ad accounts for clients, assign roles, and handle finance centrally. TikTok also offers a separate Creator Agency Business Center for agencies that represent talent, which requires a registration link from a TikTok account manager.
Create a TikTok agency setup (Business Center + ad accounts) in Pakistan
01. Prepare the basics
Business email, legal business name, website, company address, phone, and any registration/tax documents TikTok may request during verification.
02. Create your TikTok for Business login
Go to TikTok Ads signup and make your login.
03. Open a Business Center as an agency
In the Business Center, click “Create new” and choose I am an agency. Set country/region, name, time zone, and currency, then create the workspace. Turn on 2-step verification.
04. Be careful with time zone, region, and currency
These control reporting, billing cycles, and payments, and you cannot change them after creation. If you need a different currency or time zone later, you must create a new account.
05. Add your business details and verify if prompted
Complete company info and documents in Business Center settings.
06. Set up users, roles, and security
Add teammates, assign admin or standard roles, and keep 2FA on for all admins.
07. Create or connect advertiser accounts
In Business Center, go to Assets → Advertiser accounts → Add Advertiser Account.
- Create New to make an ad account you own, or Request Access to a client’s existing account. Supply account name, time zone, and billing info.
08. Configure billing
Choose a billing option (prepay, automatic payment, or monthly invoicing, if eligible). Add a valid payment method in Ads Manager or Business Center finance.
09. Optional: assign a Bill-To payer
If your TikTok agency wants invoices sent to a third party (for example, the client’s finance team), set a Bill-To payer in Business Center.
10. Install the TikTok Pixel and set events
Create a pixel for each advertiser, install it on sites, and map events for conversion reporting. (You do this from the advertiser ad account within your Business Center.)
11. Create the first campaign
In Ads Manager, follow the standard structure: Campaign → Ad Group → Ad. Pick an objective, set a budget, placements, targeting, and upload a compliant creative.
12. Monitor account health
Keep an eye on Account Health and policy notices inside Business Center.
If your agency represents creators, and you need access to Creator Agency tools, ask your TikTok rep for a Creator Agency Business Center registration link and complete the license and contact steps.
How to run TikTok ads in Pakistan
1) Confirm that your ad account can target Pakistan
Available location targets depend on the country/region your Ads Manager account was registered under. In Ads Manager, start an Ad Group, open Targeting → Location, and check for Pakistan and its regions. If you do not see Pakistan in your list, that is determined by your account’s registration market.
2) If Pakistan targeting is available on your account
- Set objective, budget, and schedule.
- In Ad Group → Location, choose Pakistan (national), or narrow to provinces or cities.
- Set language to Urdu and English where relevant.
- Upload creative that fits TikTok specs and local norms.
- Add payment method and launch. Supported payment methods vary by billing country and currency; check Tools → Finance → Add payment method to see what is available for your account.
3) If the Pakistan targeting is not available on your self-serve account
Contact TikTok to request market access, or work through the official local sales partner. TikTok named Jack of Digital as its advertising sales partner in Pakistan, which has been widely reported in the local business press. Agencies often obtain Pakistan-targetable ad accounts and localized top-ups through this route.
4) Billing and controls
Pick the billing mode that fits your workflow (prepay, automatic payment, or monthly invoicing if you qualify). In agency setups, you can also assign a Bill-To payer for clients.
5) Local execution tips
- Creative: short hooks, clear Urdu or Roman-Urdu captions, strong product framing in the first three seconds.
- Cadence: increase frequency around Ramadan, Eid, school seasons, and cricket windows.
- Targeting: start broad with interest signals, then refine using pixel events and custom audiences.
- Compliance: follow TikTok ad policies and local advertising standards.
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