Social Media Users in Pakistan: TikTok, Facebook, YouTube, and More

Understanding the number of social media users in Pakistan can be confusing, with different sources showing different numbers. This happens due to varying data collection times and methodologies (e.g., total users vs. ad audience). This article synthesizes the most reliable data from 2024 and 2025 to provide the clearest picture possible for your online marketing strategies.

Key Statistics at a Glance

• Total Social Media Presence: As of January 2025, there are 66.9 million social media user identities in Pakistan, according to a comprehensive Digital 2025 report by DataReportal.
• Most Users (Official 2024 Data): The last official benchmark from the PTA (as of Jan 2024) reported YouTube as the largest platform with 71.7 million users.
• Most Users (Latest 2025 Estimate): By early 2025, TikTok has emerged as the platform with the highest user count, reaching 66.9 million users aged 18 and above.
• Significant Growth: Platforms like TikTok, Snapchat, and LinkedIn have shown massive year-on-year growth between early 2024 and early 2025.

Social Media Platforms in Pakistan

While hundreds of social media apps and platforms exist worldwide, the digital space in Pakistan is dominated by a handful of key players. These include giants like Facebook, YouTube, and TikTok, along with other significant platforms such as Instagram, LinkedIn, X (Twitter), and Snapchat.

This article will now break down the latest user statistics for each of these major social media apps/platforms in Pakistan, providing a clear view of their individual reach and influence.

Understanding these numbers is the first step in deciding where to focus your marketing efforts. For businesses looking to navigate this landscape, a professional social media marketing agency in Pakistan can provide the expert guidance needed for success.

TikTok Users in Pakistan

TikTok is now arguably the largest social platform in Pakistan by user count. According to data from early 2025, there are 66.9 million active users aged 18 and above. This number is independently confirmed by sources like World Population Review. This shows a huge jump from the 54.4 million users reported by the PTA for January 2024.

This massive, engaged audience makes the platform a powerful channel for brands. Our specialized TikTok marketing agency helps businesses create content that resonates with this fast-paced and creative community.

YouTube Users in Pakistan

YouTube’s user base is massive, but the exact number varies by source. The PTA’s official data for January 2024 stated an impressive 71.7 million users. However, more recent 2025 reports based on Google’s ad resources provide a more conservative figure. DataReportal and Statista both report 55.9 million YouTube users in early 2025, with Backlinko estimating 54.3 million.

The difference likely comes from a change in methodology, focusing on ad-reachable audience versus total users. Regardless of the exact number, YouTube remains a powerhouse for video content. We explore the best ways to get discovered on the platform in our guide to YouTube SEO tools. For businesses looking to grow on the platform, our YouTube marketing services provide a comprehensive strategy from content creation to optimization.

Facebook Users in Pakistan

Facebook’s user count also shows variation. The PTA reported 60.4 million users in January 2024. In contrast, data from February 2025 reports Facebook’s audience at 49.4 million users. This figure is consistent with DataReportal’s findings for the same period. The shift could reflect a more refined measurement of Meta’s “ad audience” rather than a drop in total profiles.

With its diverse user base, Facebook is still a foundational platform for community building and targeted advertising. Our Facebook marketing services are designed to leverage its powerful tools to drive real business results.

Instagram Users in Pakistan

Instagram continues to grow steadily. While the PTA recorded 17.3 million users in early 2024, by January 2025, that number had grown to 20.4 million users, according to NapoleonCat. DataReportal’s figure for the same period is very close, at 18.8 million.

As a highly visual platform, it is essential for brands in lifestyle, fashion, and e-commerce. Building a strong presence here requires a specific skill set, which is why our Instagram marketing agency helps brands create a visually compelling and engaging feed.

Other Major Platforms in Pakistan (2025 Data)

• LinkedIn Users: The professional network has grown significantly, reaching 15.0 million members in early 2025, a 25% increase from the previous year. It is the premier platform for B2B marketing, and our LinkedIn marketing services are tailored to help businesses connect with professional audiences.
• Snapchat Users: Snapchat has a strong user base of 37.5 million as of early 2025, showing a remarkable 24% year-on-year growth. Its young audience and creative tools offer unique opportunities for brands. For those looking to tap into this market, our Snapchat marketing agency can provide expert guidance.
• X (formerly Twitter) Users: The platform has a smaller, more niche audience, with its ad resources indicating 1.99 million users in early 2025. It remains a powerful tool for real-time news and public conversation. Our Twitter marketing services can help you craft a voice that stands out on this fast-paced platform.

Conclusion: A Shift in the Social Media Order

The data clearly shows a dynamic and evolving social media environment in Pakistan. While official data from 2024 placed YouTube and Facebook at the top, the latest 2025 estimates indicate that TikTok has surged to become a leading platform in terms of sheer user numbers. The discrepancies between sources highlight the importance of understanding the context behind the numbers—whether they represent total users, ad-reachable audiences, or are from different time periods. Overall, every major platform is experiencing significant engagement, reflecting a deeply connected digital population. Choosing the right platforms and developing a cohesive strategy is critical for success. For businesses seeking a comprehensive plan, our digital marketing services provide the expertise needed to thrive in this landscape.