The LinkedIn Ad Library is a publicly available, searchable database that provides transparency into all the active ads being run by any company on the LinkedIn platform. For marketers, it is a powerful competitive intelligence tool that offers a direct, unfiltered look into the advertising strategies, messaging, and creative approaches of competitors and industry leaders….
For most campaigns, the ideal Facebook video ad length is between 6 and 15 seconds, with the core message or “hook” delivered within the first 3 seconds. This range best aligns with modern mobile viewing habits and Meta’s ad delivery optimizations, providing the best balance of storytelling and performance. Key Takeaways The Billion-Dollar Question: How…
While WhatsApp enables social connection through groups, Status updates, and media sharing, its core focus remains private, end-to-end encrypted messaging between known contacts. This distinction, particularly the lack of public profiles or discovery feeds, makes it best described as a “social messaging app” rather than a typical social media platform. Key Takeaways The Great Debate:…
The Facebook Ads Library, aka Meta Ads Library, is a free, comprehensive, and searchable database created by Meta that contains all ads currently active on its platforms, including Facebook, Instagram, Messenger, and Threads. It is a powerful competitive research tool that provides marketers with unprecedented transparency into the advertising strategies of other businesses. Key Takeaways…
The best time to upload a video to YouTube in Pakistan is typically in the late afternoon and evening (4 PM – 8 PM) on weekdays and during late mornings or early afternoons (11 AM – 2 PM) on weekends. The optimal time, however, depends entirely on your target audience’s lifestyle and the type of…
Understanding the number of social media users in Pakistan can be confusing, with different sources showing different numbers. This happens due to varying data collection times and methodologies (e.g., total users vs. ad audience). This article synthesizes the most reliable data from 2024 and 2025 to provide the clearest picture possible for your online marketing…
The best time to upload Reels on Instagram in Pakistan is during the afternoon “lunchtime” slot (1 PM – 3 PM) and the evening “prime time” slot (6 PM – 8 PM) on weekdays. Since Reels are short videos, you can also catch significant engagement during morning commutes (8 AM – 10 AM). Key Takeaways…
To create a TikTok agency account in Pakistan, sign up on TikTok for Business, open Business Center, select “I am an agency”, add company details, verify if required, then create or connect advertiser accounts, set billing, assign team roles, and start managing campaigns for clients under one agency workspace. As a leading social media marketing…
The best time to upload a video on TikTok in Pakistan is generally during the afternoon ‘lunchtime’ slot (1 PM – 4 PM) and the evening ‘prime time’ slot (7 PM – 10 PM). These windows align with the daily routines when most users are taking a break and actively scrolling for entertainment. Key Takeaways…